Hi, I'm Ellen Chandler

The Challenge:

The travel category was selling the magic of travel, and Hilton was getting lost in the white sands and turquoise sea of sameness. Hilton needed a north star to breakthrough the clutter and break out of their pandemic rut.

The Insight:

Where you stay can make or break your trip.

Post-pandemic, travel priorities had changed, as evidenced by the rise in all-incusive resorts and wellness retreats. To get the most out of their revenge travel, people weren't willing to sacrifice the relaxation and comfort they'd become accustomed to at home.

The Approach:

We codified Hilton's commitment to hospitality in a brand plaform, For The Stay, and launched it with a campaign translated into 25+ languages (in English, It Matters Where You Stay). We doubled top-of-mind awareness and grew perception of Hilton as unique by +8.3pt.

The Challenge:

When someone buys a car, every business unit at Toyota has something to say to them. 20+ emails in the first 30 days were putting a damper on the relief of finally leaving the dealership.

The Insight:

Confusion can quickly turn the excitement of a new car into frustration.

Drivers needed the right information for them, delivered at the right time. Reducing the distance between "new car" and "my car" depended on the car model and trim, the financing, their previous car, and the add-ons they paid for.

The Approach:

We matched the business units' priorities with those of the individual drivers to design a responsive CRM onboarding experience for new car owners. Personalized, data-driven email journeys halved the number of communications people got in a month and nearly quadrupled engagement.

The Challenge:

Cut through complacency and convince manual brushers to go electric with a new Sonicare toothbrush.

The Insight:

When life gets better, we take better care of ourselves.

We noticed a correlation in the data: people were more likely to change their oral care habits when making other changes in life. And since "bristle sticks" haven't changed much since the dark ages, it was seriously time for an upgrade.

The Approach:

Kate McKinnon's modern toothfairy, named Susan Toothbrush, lovingly negged those going through life transitions into making The Sonicare Switch, driving +9pt ad recall and +2.3pt purchase intent.